Fields relevant for photos shown as result by search engines
Use by Google Image search
Shown in the Image Credit (since autumn 2018)
- Copyright Notice (IIM and/or XMP)
- Creator (IIM and/or XMP)
- Credit line (IIM and/or XMP)
Shown with the Licensable badge (since September 2020)
- Web Statement of Rights (XMP): if it exists the Licensable badge is set
- Web Statement of Rights (XMP): if it holds a valid URL it is used as link of License details
- Licensor URL (XMP): if it holds a valid web URL it is used as link for Get this image on
See below the structured HTML metadata corresponding to the existing IPTC photo metadata (using the JSON-LD format):
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://www.iptc.org/std-dev/photometadata/examples/google-licensable/images/IPTC-GoogleImgSrcPmd_testimg01.jpg",
"creator": "[1] Jane Photosty ",
"copyrightNotice": "© Copyright 2020 IPTC (Test Images) - www.iptc.org",
"creditText": "IPTC/Jane Photosty",
"acquireLicensePage": "https://iptc.org/tests/licensing-of-images-test-page/",
"license": "https://iptc.org/tests/copyright-and-licenses-of-images-test-page/"
}